We are committed to responsible lending.


At It's My Payday Now we allow you to get funds quickly, sort out your problems and repay the loan as quickly as possible, helping you to avoid getting tangled up in long term commitments which can strangle your finances for years.


You to choose how much money you want to borrow and for how many days. We do not want you to borrow a fixed sum you might not need, nor do you accrue interest for longer than necessary. The amount you apply for and the length of the loan affect the cost of repayment too, so you can make adjustments until you’re happy with all elements of your application.

In contrast to a credit card or overdraft, you must commit to settling your loan quickly. You can then use our service again the next time you need short-term cash on demand. We do not endlessly roll your balance from month to month and no further funds are made available until your existing loan is repaid.

All our charges are completely transparent. we supply funds quickly and we would like you to repay on your next payday and then go about your life happily.

We place emphasis on building a responsible and trusting relationship with you. Usually first-time customers can initially apply for up to £300 and after repaying your first loan, we will gradually start to increase your trust rating. As you repay our trust, you will enjoy improved flexibility to apply for more in the future if need be.

Applying for any form of credit is not a decision to be taken lightly. Please remember that if your It's My Payday Now application is approved, it becomes a two-way street and you will need to keep a serious undertaking. We want our relationship to be a happy and trusting one, so we lay out the facts as clearly as possible. Only you can decide whether to apply or not, so please only do so if you’re confident you’ll have the funds to comfortably make repayment on your chosen date.

© 2011 All Rights Reserved | It's My Payday Now | 145 - 157 St John St, London, EC1V 4PW | Data Protection Number: Z1703023 | Credit License Number: 612532


Terms and Conditions apply. Your rates may vary based on your personal circumstances and with the actual lender we select and accepts you. Representative APR (Annual Percentage Rate of charge): 1286%. Representative APR example: Borrow £300 for 30 days. The total charge for credit is £75. Interest is fixed at a rate of £25 per £100 loan. The Total Repayable is £375. Representative 1286% APR. The APR includes important factors such as the interest rate you must pay; how you repay the loan; the length of the loan agreement (or term); frequency and timing of instalment payments and amount of each payment. Payday advances should be used for short-term financial needs only, not as a long-term financial solution. Customers with credit difficulties should seek credit counselling. Subject to approval times and lender's own policies. In most cases, funds will be deposited the same working day, if approved by 14:30. Approval may take up to 30 minutes in most cases.

Loan amounts are based on consumer's credit history and ability to repay loan. Not everyone may qualify for £2,500. Its My Payday Now is not a lending or banking institution and it does not broker loans to lending institutions. The personal information you provide will be provided to a third party lender to provide you with a loan application and the potential to receive a loan. Its My Payday Now makes no guarantees or warranties with regards to the availability of a loan or any other aspect of the terms and conditions of the lending institution. This web site places no value to this service. For details, questions, or concerns regarding your unsecured cash loan please contact the lending institution directly. Not all lenders can provide up to £2,500. Cash transfer time may vary between lenders. We assume no responsibility for the services or information you may receive from the lender. All loans are subject to credit approval. Certain limitations apply.

*The APR% for Payday Loans may seem quite high at first glance. Taking into account that all setup fees and administrative costs are included and since most Payday Loans are paid over a period of no more than 70 days a yearly APR% might be misleading. In most cases taking a payday loan is much cheaper than paying overdraft penalties, bounced cheques or unpaid bill charges. Disclaimer: As a condition of extending credit, some lenders you may be matched with may run a credit check from a major credit reference agency upon your consent. Its My Payday Now is a licensed credit broker by the Office of Fair Trading.